Josh Duhamel has been named an ambassador for Lolë, also joining the Canadian lifestyle and leisurewear brand as an equity investor and part owner, 'promoting eco-friendly and wellness-infused lifestyles across Canada, the US and Europe'.

The campaign video is filmed across Hawaii, Montreal, Tanzania and Minnesota, and the American actor commented 'Lolë takes an "everyday basic" and gives it a cutting-edge style that allows you to go from a meeting to a spontaneous hike in the woods, or whatever it is that you're into'.